Lead nurturing is critical to aligning sales and marketing functions in order to create more sales opportunities.
According to Marketo -“ leads that are carefully nurtured are 3x MORE likely to become qualified than those that aren’t.”
It’s all about knowing your markets, understanding your prospect’s biggest goals and concerns and delivering the right message for each phase of the buying cycle. (Good timing and a little tenacity won’t hurt either… )
We’ll work with you to develop a custom lead nurture strategy specifically targeted to your prospect database. Using a combination of email, direct mail and tele-prospecting ‘touches’, we’ll build a program that moves your prospect from a cold lead to a qualified opportunity.
Here are a few tips –
- Provide relevant and timely information during each stage of the buying cycle
- Offer Free Whitepapers, How-To Tips and articles & Advice
- Keep messages solutions-focused, NOT product-centric.
- Don’t be redundant – Make sure your messages build confidence and buy-in from the prospect
- Encourage interaction – create effective calls-to-action to elicit communication & support