Let’s first clear the blurry lines between a few of these fad marketing terms – Actually, these tactics aren’t that new and certainly aren’t just fads – they’ve been around awhile and are here to stay with proof they work in today’s B2B Marketplace.
Inbound Marketing is the blanket term used to define the tactics we use to PULL prospects in; it’s helping customers find us well before they’re ready to buy by supplying the valuable information they need to solve problems and grow their business. Inbound marketing gives us the opportunity to engage with prospects throughout the buying cycle while earning their trust, so they’ll turn to us when they ARE ready to buy.
Buyers are screening telemarketing calls, ignoring ads and direct mail because they know they can educate themselves. And it’s our job to supply the remarkable, interesting, educational and helpful content (aka Content Marketing) that lures them to our site, blog or Facebook page hungry for even more information.
We know – you’re exhausted already! And you’re right, it does take creatively and hard work. But, with our help, you can easily craft a successful inbound marketing program that converts your prospects from cold leads to loyal clients.