We’ve said it before and we’re saying it again…Exceptional content is the key to successful Inbound Marketing; Customer focused (not company-centric) compelling information, focused on your key words and optimized and distributed across a variety of online channels so it can be found.
There are several vehicles you can use to build and share this information.
- Web Updates – Develop web content that is useful to your target audience. Keep your site fresh by frequent updates; helpful tips, case studies and industry news.
- Blogs– One of the easiest and most effective ways to build site content, improve SEO and draw-in prospects.
- White Papers– Become a thought-leader. Learn to share (and not protect) your expertise. You’ll quickly earn your audience’s trust as a Go-To resource in the industry.
- Case Studies– There’s no better way to peak interest and prove expertise. Focus your success stories in a variety of target industries.
Despite this fantastic buzz about content marketing, many B2B companies are still reluctant to jump-in. That’s where we come in. SwajgerGroup can take the pain out of business blogging, content creation, case study development – you name it. We’ll help you brainstorm awesome topics and develop the key bullets (technical how-to’s, facts, figures etc). Then, we draft the write-up . With your final input, we’ll post your content on your site and through social media feeds.
Whoala – You have a hassle-free content calendar that will work for you to build a following.